TV
TV Advertising Rates on the Increase
According to Cynopsis, TV advertising rates for the 2008-2009 TV season have increased for the major networks. The increases are as follows:
ABC +9% increase
CBS +8% increase
FOX +9% increase
NBC +5% increase
This is an interesting turn of events, given the events that transpired in the television industry last year. These major milestones should have negatively affected the [...]
NBC offers FREE content to iPhone / iPod touch users
Often times, new-media publishers and producers often criticize the big networks for not being knowledgeable. However, most of these individuals under-estimate the capabilities and the scope of these networks. There is a reason why TV is still a profitable medium. There is a reason why companies like FOX continue to heavily invest in online properties. [...]
TV: Alive & Healthy
Given the recent posts on this blog, this article may come as a surprise to many readers: TV is not dead. Not by a long shot. If you ask any aspiring actor, their dream is still to be successful on TV or on the big screen, rather than the average 2.5″ screen of portable devices. [...]
