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TV Advertising Rates on the Increase
According to Cynopsis, TV advertising rates for the 2008-2009 TV season have increased for the major networks. The increases are as follows:
ABC +9% increase
CBS +8% increase
FOX +9% increase
NBC +5% increase
This is an interesting turn of events, given the events that transpired in the television industry last year. These major milestones should have negatively affected the [...]
TV advertising rates on the decline
According to a recently published Advertising Age article, advertising rates for prime-time spots are on the decline. Here are a few interesting statistics from that article:
ABC: 9% to 12% decline
CBS: 9% to 12% decline
FOX: 9% to 12% decline
NBC: 25% decline
Based on the article, a 12% decline comes out to $125,634.00 per spot. By simple [...]
A few links
In the past couple of days, I have been noticing more and more articles about new media ads and new advertising techniques. I have also run across various articles that demonstrate the importance of YouTube as a marketing tool. I won’t discuss these in detail, but you can view them by visiting the following links:
YouTube [...]
Advertising based revenue models
As of lately, it appears as if most business models are looking at advertising for revenue generation. Google has done this for a while and has been very successful at it. Other sites, such as CNN.com, MySpace.com, Facebook.com and numerous other social networking sites are looking in this direction.
But, what happens when illegal P2P networks [...]
New PR methods
Over the years, a great PR vehicle was considered to be “word of mouth.” But, according to this article from Business Week, word-of-mouth has run its course. While word-of-mouth may not be as efficient in today’s workplace, it certainly is effective to a certain degree.
However, this brings up the point: what is effective? With the [...]
Does “false advertising” apply to trailers?
The purpose of television and film trailers is to garner the interest of potential audiences and obviously to attract new audiences. But, can trailers be deceptive? If they are considered deceptive, is there another reason behind the frustration?
Last week, Broadcasting and Cable posted this article about “false advertising” pertaining to Lost. Although, the article is [...]
Advertising Gone Wrong
Looks like an advertising agency was trying to be a little too creative:
http://news.bostonherald.com/localRegional/view.bg?articleid=180293&srvc=home
I don’t know if this specifically falls under advertising, but it certainly falls under the promotion category. Also, this seems to a common trend, especially with Vanishing Point from Microsoft.
Television Ratings come to College
According to this article from the New York Times, Nielsen Media Research is finally going to start monitoring television ratings of college students living away from home. This is bound to generate higher ratings for shows focused towards teenagers and viewers between “18-24″ years old. However, the article directly jumps to advertising revenue:
”Adult Swim, a [...]
Advertising in the pirated age.
As digital distribution increases, many content providers are dealing with the threat of privacy. As reported in the prior post, the first few episodes of 24 were leaked almost a week prior to air-time. Keeping that fact in mind, IMDB recently reported that 24 wasn’t a threat to Golden Globes, which also aired last night. [...]
