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Online viewing increasing
From July 29th’s Cynopsis Digital:
More than 20% of viewers surveyed watch some amount of primetime television programming online and half of these users are watching programming as it becomes available online, according to a new report by Integrated Media Measurement Inc. (IMMI). The other 50% are using the Web as a tool to watch [...]
Why new-media is important
A lot of people criticize new media as being just another medium. It’s not and the link above proves the reach, the depth, and the importance of new media. Please follow the links below to learn more.
ABC - The Last Lecture
YouTube - The Last Lecture
Dr. Randy Pausch - Website
Book - The Last Lecture
Community (Digg) - [...]
Announcing: Visual Avenue
On Tuesday, June 17th 2008, AS Productions announced the launch of Visual Avenue, an online video network geared towards people and businesses.
Many people would counter by saying that the category is very generic. However, we strongly feel that there are very few content networks geared towards people and/or businesses. Everything that currently exists is either [...]
TV Advertising Rates on the Increase
According to Cynopsis, TV advertising rates for the 2008-2009 TV season have increased for the major networks. The increases are as follows:
ABC +9% increase
CBS +8% increase
FOX +9% increase
NBC +5% increase
This is an interesting turn of events, given the events that transpired in the television industry last year. These major milestones should have negatively affected the [...]
Community driven content
New media introduces the possibilities of community interaction and community driven content.
Unfortunately, very few companies have leveraged the community, either to create, develop, or enhance content.
One company that is changing that trend is Revision3. I’ve written about Revision3 in the past and have been a fan of the company since it first launched.
How does it [...]
Murdoch understands New Media
Anyone who’s working in New Media or is involved in this medium is aware that it’s complicated. For publishers, it’s complicated because measurement is different. For advertisers, it’s complicated because they often have a lot of options. For consumers, it’s complicated because it’s challenging to adopt to every new technology.
Despite this, there are companies that [...]
NBC offers FREE content to iPhone / iPod touch users
Often times, new-media publishers and producers often criticize the big networks for not being knowledgeable. However, most of these individuals under-estimate the capabilities and the scope of these networks. There is a reason why TV is still a profitable medium. There is a reason why companies like FOX continue to heavily invest in online properties. [...]
New Media & Flexibility
One of the most restrictive policies on TV was that producers were constrained to time limits, and for good reason as well. (If you think about it just for a couple of minutes, you’ll realize that running a 24 hour channel is a challenge.)
However, users transitioning to “new media” from “traditional media” should realize that [...]
Alicia Keys interview
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An interview with Alicia Keys at the Samsung Four Seasons of Hope event.
