Announcing: Visual Avenue
On Tuesday, June 17th 2008, AS Productions announced the launch of Visual Avenue, an online video network geared towards people and businesses.
Many people would counter by saying that the category is very generic. However, we strongly feel that there are very few content networks geared towards people and/or businesses. Everything that currently exists is either a) tech-oriented or b) main-stream media related.
So, what’s our goal behind this network? Connect people with real-world experts. No gates and no firewalls. Just real information from one person to another.
We’ve also learned quite a bit during this process. Here are some interesting facts:
- Targeting: Yes, it’s primarily a marketing term, but it is highly relevant. When we targeted and reached out to our target market, the response was significantly higher.
- PR: Our news-release got us to the front page of Google (when we searched for The TV Star Maker, our first show). How did we accomplish this? By using free press-release distribution methods.
- Directories: The TV Star Maker is a video show, but it’s also being distributed as a podcast. So, we submitted this show to various podcast directories. Did it help? Absolutely! Searching for The TV Star Maker brings users to Podcast Alley.
- Content: One thing that we learned while developing the show and the network is that content is relevant. As co-founder of the company, I have canceled multiple episodes because they were not related to the topic.
We’re working on a few other shows that will be launching shortly. So, keep watching. If you have any feedback or comments, please feel free to contact me: aanarav at visualavenue dot com.
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