TV Advertising Rates on the Increase
According to Cynopsis, TV advertising rates for the 2008-2009 TV season have increased for the major networks. The increases are as follows:
- ABC +9% increase
- CBS +8% increase
- FOX +9% increase
- NBC +5% increase
This is an interesting turn of events, given the events that transpired in the television industry last year. These major milestones should have negatively affected the industry:
If the level of advertiser confidence is increasing on television, new media companies will have to wait a little longer to reap the profits online. However, independent producers must have an excellent engagement strategy, because TV continues to have the widest reach possible.
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