Community driven content
New media introduces the possibilities of community interaction and community driven content.
Unfortunately, very few companies have leveraged the community, either to create, develop, or enhance content.
One company that is changing that trend is Revision3. I’ve written about Revision3 in the past and have been a fan of the company since it first launched.
How does it leverage the community? By interacting with it’s viewers. Today, I attended the live taping of Diggnation at Studio B in Brooklyn, NY, and it was an experience like none other. Being in mainstream media for the pass few years, I’ve worked with some well known celebrities. Since a lot of these celebrity interviews have been hosted around fans, I’ve seen the excitement first-hand. However, the excitement factor at the Diggnation taping exceeded celebrity excitement by at least a factor of 10. Take a look at the video yourself [below]. In my years of experience as a TV producer, I’ve never seen or experienced this level of excitement.
For content creators, I believe that these factors are important:
- Involve your community.
- Make it fun.
- Keep it relevant.
- Change and adapt.
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