Murdoch understands New Media
Anyone who’s working in New Media or is involved in this medium is aware that it’s complicated. For publishers, it’s complicated because measurement is different. For advertisers, it’s complicated because they often have a lot of options. For consumers, it’s complicated because it’s challenging to adopt to every new technology.
Despite this, there are companies that are succeeding and doing well, because they take chance and are often confident about the direction of the industry.
I’ve been a critic of traditional media companies. However, as mentioned in this post, these companies have a lot of information and often execute complete and effective strategies. An example of this is Hulu.com, a joint venture between NBC & FOX.
Image copyright: Asa Mathat | AllThingsD.com
At the D6 conference, Rupert Murdoch had some interesting thoughts regarding dynamic media and the direction it’s taking. A must read for anyone involved in this medium.
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