NBC offers FREE content to iPhone / iPod touch users
Often times, new-media publishers and producers often criticize the big networks for not being knowledgeable. However, most of these individuals under-estimate the capabilities and the scope of these networks. There is a reason why TV is still a profitable medium. There is a reason why companies like FOX continue to heavily invest in online properties. There is a reason that an advertisement on these sites is not longer than 30 seconds. There is a reason that their online advertising revenue exceeds many new-media properties.
The reason? More R&D, market awareness, and the financial resources to succeed
To further validate that point, NBC has started offering episodes of select shows to iPhone and iPod touch users — at no cost and without ads. Why would they do that? Because they can experiment and try other things. In the new media space, content is king and finding content where you are is like gold, so it should come as no surprise that more content producers follow this distribution strategy.
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[...] been a critic of traditional media companies. However, as mentioned in this post, these companies have a lot of information and often execute complete and effective strategies. An [...]