New Media & Flexibility
One of the most restrictive policies on TV was that producers were constrained to time limits, and for good reason as well. (If you think about it just for a couple of minutes, you’ll realize that running a 24 hour channel is a challenge.)
However, users transitioning to “new media” from “traditional media” should realize that new media offers a lot of flexibility. Some of these advantages were highlighted below.
Flexibilities include:
1. Timing: No longer are you constrained to a specific duration. Create content that users will watch, without adding fluff.
2. Publishing: A defined publishing schedule is not required. Publish the file when it’s ready.
3. Approval: Given the mass reach and volume of content on traditional media platforms, it’s no surprise that these outlets require multiple approval steps. This is not a strict requirement in the dynamic media space.
However, in this case, flexibility is accompanied by multiple downfalls. Let’s take a look at some of the different scenarios:
1. Timing: If you manage to interview a highly influential individual, do you post the entire interview, regardless of it’s duration (10 seconds or 2 hours?)
2. Publishing: If your show is being downloaded by the public, they should have a reasonable sense of expectation as to when the content will be published. Failing to consistently publish content will drive viewers away.
3. Approval: A lot of “new media” shows are produced very poorly and hence fail. Don’t just publish a piece of content for the sake of publishing content.
In general, new media gives users a lot of flexibility. However, this flexibility or these options should not be ignored.
Related story:
Is the future of TV on the Web? [CNN]
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