Archive for May, 2008
Murdoch understands New Media
Anyone who’s working in New Media or is involved in this medium is aware that it’s complicated. For publishers, it’s complicated because measurement is different. For advertisers, it’s complicated because they often have a lot of options. For consumers, it’s complicated because it’s challenging to adopt to every new technology.
Despite this, there are companies that [...]
NBC offers FREE content to iPhone / iPod touch users
Often times, new-media publishers and producers often criticize the big networks for not being knowledgeable. However, most of these individuals under-estimate the capabilities and the scope of these networks. There is a reason why TV is still a profitable medium. There is a reason why companies like FOX continue to heavily invest in online properties. [...]
New Media & Flexibility
One of the most restrictive policies on TV was that producers were constrained to time limits, and for good reason as well. (If you think about it just for a couple of minutes, you’ll realize that running a 24 hour channel is a challenge.)
However, users transitioning to “new media” from “traditional media” should realize that [...]
