TV advertising rates on the decline
According to a recently published Advertising Age article, advertising rates for prime-time spots are on the decline. Here are a few interesting statistics from that article:
- ABC: 9% to 12% decline
- CBS: 9% to 12% decline
- FOX: 9% to 12% decline
- NBC: 25% decline
Based on the article, a 12% decline comes out to $125,634.00 per spot. By simple calculation, the prior cost of an average prime-time spot was $140,710.08.
By using conservative assumptions, there are 24 prime-time spots per network per day (2 hours per day; 4 commercial breaks per hour; 3 spots per break.) For each of the above networks, the breakdown results in the following:
Note: Difference per year is based on a 22 week TV season.
With a difference of $212 million dollars per year, it’s certainly worth pursuing various advertisers for sponsorship opportunities, making the new media world much more exciting and fruitful.
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