What TV lacks — Communication
Large media companies have vast resources, including money and talent. Combining those 2 factors with their desires to pursue additional business ventures is an easy task. However, despite the size of their bank account, or their human resources, many, if not all of these companies lack a 2 way conversation with it’s audience. Before we take a look at what they are doing wrong, let’s take a look at what the new media companies are doing right.
New Media Example - Revision3
Revision3 recently posted excellent statistics about their recent success. Surpassing 1 million views in a year is a dream for many content publishers, but Revision3 managed to surpass 100 million views in a limited period of time. The company constantly interacts with viewers via various events. These events and shows involves a personable approach vs. a restrictive/hidden approach that many large media companies and individuals tend to take.
Old Media Example - ABC
When ABC started posting LOST episodes on it’s web sites, it was the first time I actually considered watching TV shows on the internet. And, they did it well. Their interface was nice and the quality was acceptable. Executive Producers Damon Lindelof and Carlton Cuse also infrequently host the Official Lost Podcast and answer viewer queries. However, the communication isn’t complete. There is almost no communication from the show’s screen talent. Imagine the attention ABC’s site would receive if a member of the cast would appear via video conferencing and answer just 5 questions per week. By using a rotating schedule, actors would have to appear approximately 4-5 times per year. These appearances would definitely increase web site hits and strengthen the fan base. If ABC was able to receive 100 million hits over a period of 12 months, or even 50 million hits during that time period, it would certainly be pulling in a lot of revenue.
If you enjoyed this post, please consider to leave a comment or subscribe to the feed and get future articles delivered to your feed reader.
[...] company that is changing that trend is Revision3. I’ve written about Revision3 in the past and have been a fan of the company since it first [...]