Archive for March, 2007
New content: Available exclusively on the web and mobile platforms.
Recently, traditional media companies are starting to jump onto the new-media bandwagon. To my surprise, ABC has actually done a very decent job of accomplishing this task. ABC recently announced that it will launch a new online only video series called Voicemail. Apart from being available on the web, it will also be available on [...]
Major announcement coming soon?
As I have mentioned in the past, old media is desperate to catch up with the folks that are making money with podcasts, internet video and other such new-media ventures.
According to Broadcasting and Cable, News Corp. (parent company of FOX) and NBC Universal (parent company of NBC) are working on a media project, which will [...]
Google sued for $1billion
This really doesn’t come as a surprise. As I have written in the past, with increased fame comes increased competition and increased threat of lawsuits and greater scrutiny. As YouTube has gained in popularity, the website has been in the media spotlight for quite a while. However, I think this case is really interesting one [...]
Viral marketing blunders
CNN Money published an interesting list today regarding the dumbest moments in business. It’s interesting to see how many blunders are centered around viral marketing. This only goes to show why traditional marketeers should not be responsible for new-age marketing without consultation.
Does “false advertising” apply to trailers?
The purpose of television and film trailers is to garner the interest of potential audiences and obviously to attract new audiences. But, can trailers be deceptive? If they are considered deceptive, is there another reason behind the frustration?
Last week, Broadcasting and Cable posted this article about “false advertising” pertaining to Lost. Although, the article is [...]
MySpace film-maker wins Oscar
Read Story
This is great news, not only for film-makers but for other artists as well. Finally, a method where the internet is being put to good use. As time passes, I would personally be curious to see what other events in the new-media world lead to awards and recognition in the real world. So far, [...]
