Archive for January, 2007
Television Ratings come to College
According to this article from the New York Times, Nielsen Media Research is finally going to start monitoring television ratings of college students living away from home. This is bound to generate higher ratings for shows focused towards teenagers and viewers between “18-24″ years old. However, the article directly jumps to advertising revenue:
”Adult Swim, a [...]
Fox Subpeonas YouTube after leak.
This really shouldn’t be unexpected, but Fox has subpoenaed YouTube after the initial episodes of the 6th season of “24″ appeared on the website. This story is interesting in quite a few ways:
At the moment, Fox is only subpoenaing YouTube, where as the file was probably downloaded multiple times over file-sharing networks AND in better [...]
Looking for talent on the internet.
According to this article, former Disney Chairman and CEO Eisner is launching a website to find talented individuals. While I am sure that this will initially garner much public attention, there are a few reasons why this won’t work.
Reasons for failure:
Why is this site going to be different than any other video-community site such as [...]
Advertising in the pirated age.
As digital distribution increases, many content providers are dealing with the threat of privacy. As reported in the prior post, the first few episodes of 24 were leaked almost a week prior to air-time. Keeping that fact in mind, IMDB recently reported that 24 wasn’t a threat to Golden Globes, which also aired last night. [...]
24 - Season 06 leaked online
According to various news sources and other internet community sites, I have been notified and since verified that the first 4 episodes of the 6th season of 24 has been leaked. This brings up an interesting dilemna, not only for Fox, but for advertisers as well. ‘24′ is one of the more popular and anticipated [...]
ABC Podcasts
It’s a 2 way street.
As times have evolved in the past few years, various forms of digital media are now accessible to professionals and consumers alike. However, with the introduction of these new media technologies and web communication technologies, traditional media is struggling to keep up. Since, all of these companies are desperate to garner market share online, most [...]
